Kelli Marie Connor – Upselling Course
Are you ready to take your sales game to the next level?Are you scared of being too pushy with your clients?
Do you want to have a sales process that makes sense and doesn’t leave you feeling like a slime ball?
Do you want your clients to buy into the products that you want to sell easily with few objections?
Working smarter (not harder) is the name of the game! This guide is going to walk you through Kelli’s complete process with clients to maximize your selling abilities.
What if you could add thousands of dollars to your yearly revenue, without adding any more clients?
This Guide is going to teach you how to do just that! This is your “I’m ready to make big money” Guide!
Let’s say you have 50 clients on the books for this year. If you can get each one of them to spend an extra $300, that’s an extra $15,000 a year in added revenue without adding any more work (or stress) to your plate! And that’s just the tip of the iceberg! Many students of this course are consistently adding $800 – $1500 or more to their revenue per client!
From the booking process all the way through to the sales appointment, this guide will show you how to create a magical trail of breadcrumbs to get your clients to spend more money!
This is NOT a psychology of sales course.
This is NOT a hard selling technique class.
This is a course on how to communicate with your clients, how to build the value needed to sell more products, and how to connect with people on an emotional level so that they are ready and willing to invest big in their experience with you.
I can’t wait to dive in and get you UPSELLING!
Introduction & The Basics
- Introduction
- Recommended Course Supplements:
- Why IPS
- Shoot and Burn is NOT for Boudoir
- Digitals – The Epic Debate
- Policy on Archive
- Gift Cards & Gifted Sessions
Getting Into Alignment With Upselling
- Your Energy Matters
- Projecting Your Money Blocks
- Your Location is Irrelevant
- If You Don’t Have a Studio
- Money Blocks Worksheet.pdf
Getting Set Up For Upselling Success – The Foundations
- Upselling During the Booking Process
- The Session Fee
- Upselling with Session Fee Add Ons
- Session Fee Add-Ons Worksheet.pdf
- Products
- Loss Leader
- Your Pricing List
- Upgrade Options
- Pricing Sheet PDF
- My Pricing Sheet.mov
- Why I Have 5 Packages
- Upselling with Credit
- Upselling with Credit Example.png
- New Content – Pre Session Upselling Email Template
Upselling from the Start
- Your Social Media Strategy Matters
- Upselling Techniques
- Building Value in Your Products
- Product + Benefit Worksheet.pdf
- My IPS Script
- Preparing Your Clients for Spending
- IPS Prep/FAQ Email Template
- FAQ Copy for Form Link in IPS Prep/FAQ Email
- Request to Downgrade Email
Payment Plans and Upselling
- Why Doing Post Session Payment Plans is NOT the Solution for Upgrades!
- Pre Session Payment Plans
- The Pre Session Consultation
- Pre-Session Consultation Email
- Bonus Content – Pre Session Consultation Script!
Show What You Want To Sell
- Show What You Want to Sell
- Why Wall Art
- “Why Wall Art” Email Template for Clients!
- Metal Wall Art Galleries
- Metal Galleries 1.png
- Metal Galleries 2.png
- Metal Galleries 3.png
- Metal Collections Worksheet.pdf
- Sales Space – 1
- Sales Space – 2
- Sales Space – 3
- Sales Space – 4
- Sales Space – 5
- Sales Space – 6
- Sales Space – 7
- Wall Art – 1
- Wall Art – 2
- Wall Art – 3
- Wall Art – 4
Creating a Million $ Experience
- The Experience
- Same Day IPS
- How to Discuss Pricing During IPS
- Control the Dialogue During IPS
- Don’t Skip the Slideshow
- Gallery Wall versus On Screen
- The Program I Use
- The “Perfect” Number of Proofs
- Retouching MATTERS
Upselling at the IPS
- Upselling at the IPS
- Mock Designs
- Upselling Worksheet.pdf
- Upselling Sheet Example.pdf
- Upselling Worksheet Example.pdf
- Upselling Add-Ons Worksheet.pdf
- Upselling Add-Ons Sheet Example.pdf
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- mockalbum6.jpeg
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- mockalbum11.jpeg
- mockalbum12.jpeg
- ProSelectWallArt.jpg
Examples of Client Upselling
- Screen Shot 2021-07-08 at 4.56.09 PM.png
- Screen Shot 2021-07-08 at 4.54.22 PM.png
- Screen Shot 2021-07-08 at 4.53.45 PM.png
- Screen Shot 2021-07-08 at 4.55.37 PM.png
- Screen Shot 2021-07-08 at 4.54.10 PM.png
- Screen Shot 2021-07-08 at 4.55.51 PM.png
- Screen Shot 2021-07-08 at 4.56.26 PM.png
- Screen Shot 2021-07-08 at 4.53.30 PM.png
- Explaining Upsells.mov
Pricing Sheet Critiques
- Critique 1.mov
- Critique 2.mov
- Critique 3.mov
Audio Recording of Sales Appointment
- Sales appt.m4a
Example Client Slideshow
- Sample Client Slideshow.mp4
Facebook Live Replay
- 10000000_1701051950104241_6220976720317895977_n.mp4
Sample Product Images
- Feel free to use these as placeholders for the time being on your pricing sheet!
- Sample Albums
- Album – 1
- Album – 2
- Glass Folio Box – 1
- Glass Folio Box – 2
- Glass Folio Box – 3
- Glass Folio Box – 4
- Glass Folio Box – 5
- Crystal Block – 1
- Crystal Block – 2
- 3 Image Folio – 1
- 3 Image Folio – 2
- Diamond Cover Upgraded Album – 1
- Diamond Cover Upgraded Album – 2
- Diamond Cover Upgraded Album – 3
- Diamond Cover Upgraded Album w/ Box – 1
- Diamond Cover Upgraded Album w/ Box – 2
- Diamond Cover Upgraded Album w/ Box – 3
- Calendar – 1
- Calendar – 2
- Calendar – 3
- Retro ViewFinder – 1
- Retro ViewFinder – 2
- Retro ViewFinder – 3
- Retro ViewFinder – 4
FROM: Kelli Marie Connor
